Pinterest today is increasing its investment in the creator community by introducing new tools that will allow creators to make money from their content. Now, creators will be able to tag products in their Idea Pins — a video-first feature the company first launched this spring — to make their content “shoppable.” They’ll also now be able to earn commissions through affiliate links and partner with brands on sponsored content, much like on other social platforms like Instagram, YouTube and TikTok.
Despite its general focus on turning product inspiration into clicks and purchases, Pinterest has been slower to embrace the creator community which today is responsible for driving a significant amount of interest in new products among online shoppers. Over the past several years, brands have increased their influencer marketing budgets from $1.7 billion in 2016 to now $13.8 billion in 2021. However, Pinterest offered few tools for creators to tap into that market on its own site, until its more recent debut of Idea Pins in May.
These Pins are somewhat like Pinterest’s take on TikTok, mixed with Stories, as they offer a way for creators to produce content that combines music, video, and other interactive elements. The videos in Idea Pins can be up to 60 seconds per page, with up to 20 total pages per Pin. Creators can also add other features to their Pins, like stickers or music, and tag other creators with their @username. Image Credits: Pinterest While similar in some ways to TikTok, the videos […]
- Securing the Bag $$ with Financial Literacy
- Breaking Free from a “9 to 5” Culture