Roy Gilbert

The Pandemic’s End Could Be Start of a Boom for Women Entrepreneurs

www.inc.com

Cate Luzio thinks the pandemic might ignite a boom in women-owned business.

She has an inside view: Her own company, Luminary , which is dedicated to elevating women in leadership roles and in entrepreneurship, works with many founders and would-be founders. In addition to corporate members, Luminary, based in New York City, has more than 1,000 individual members who participate in events and professional coaching.

Prior to founding Luminary in 2018, she’d been a finance executive, and saw the financial crisis create a boom of entrepreneurship–some of that, out of necessity, and a lot of those being women. She says that the “growth of 1,800 new businesses started per day by women , predominantly women of color all the way up until the pandemic hit” could certainly be dramatically increased by the fact that more than five million women left the workforce during the pandemic .

As jobs were displaced, and others left jobs due to childcare or family needs, Luzio predicts those workers aren’t likely to sit idle.

“These people are going to still need income. I actually think, and what we’re seeing is more and more particularly women saying, ‘I’m going to go do something on my own,’ ” she told Inc.’s What I Know podcast .

The pandemic has opened a lot of challenges for families in particular–and new ones that women can solve, Luzio says. But they have their own balance to strike in life, and many are seeing beyond a 40-hour work-week.

“For those who want flexibility, who maybe can’t […]

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