Roy Gilbert

4 common mistakes to avoid as a first-time business founder

Don’t hire your friends unless you’re willing to risk losing the friendship. Getty Images Heather R. Morgan is a tech entrepreneur, surrealist artist, and investor in SaaS companies.

While scaling her company to success, she says she learned what mistakes founders should avoid.

Be prepared for the hard work to continue, bolster your personal brand, and don’t hire friends.


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By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy .When I was only 23, I started my company by myself, with no outside funding or support. In a few years, I scaled the company into a multimillion-dollar business with more than 50 people working for me. But then I burned out hard.After a creative retreat, I figured out how to pivot and increase my business’ profitability, while spending significantly less time managing it. These days, I’m focused on investing in smart founders who are building interesting SaaS companies with high growth potential. I also rediscovered my passion for surrealist art, and started rapping and fashion designing, among other creative pursuits. Read more: This chart shows when startups should hire a CMO and how to best spend a marketing budget As a startup adviser, people often ask me for help scaling or optimizing their sales and marketing efforts. But […]

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