Image Credits: Bill Oxford (opens in a new window) / Getty Images Affiliate marketing may have started as a kind of side hustle for bloggers and others that were making the majority of their revenues through advertising or other channels, but with the rise of influencers and the huge profusion of spon-con on social media, the idea of leveraging a person’s own presence to make some money and give a huge sales boost to a product, brand or service has taken on a life of its own. And to underscore that, today a company that’s built a marketplace to help connect people and companies in that larger set of relationships is announcing a big round of funding.
Impact — which has built a partnership management platform that lets brands engage people for influencer and affiliate marketing or wider business development; lets publishers also connect with brands and influencers; and provides the infrastructure both to track that content and collect revenues around it — has closed $150 million in funding on a $1.5 billion valuation.
Qatar Investment Authority (QIA) is leading this round, with Providence Public also participating. The company will be using the funds to continue expanding its partnership network as well as the kinds of tools it builds for brands, agencies and publishers. Impact runs what it calls a “partnership cloud” — somewhat akin to a “marketing cloud” — that it targets at what it terms the “partnership economy.” Those who use affiliate or influencer marketing to spread the […]
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