Roy Gilbert

How Instagram plans to prioritize smaller, emerging creators

Instagram. Thomas Trutschel/Photothek via Getty Images Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.

In this week’s edition: An Instagram exec says Reels is the “biggest opportunity” for audience growth on the app

The top lawyers and law firms for influencers

How much money a YouTuber makes for 100,000 views

An ex-employee sues influencer James Charles

And more including the most money YouTubers have made from a single video and five steps for choosing a talent manager or agent.

Send tips to or DM me on Twitter at @arperelli . Instagram. Instagram; Samantha Lee/Insider Instagram’s Reels is the ‘biggest opportunity’ for audience growth on the app, exec says Instagram is not the best platform for emerging influencers, but its leadership wants to change that.NewsletterSign up for Insider Advertising — what ad and media professionals read to start their day. Something is loading. Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy .Instagram execs say they are prioritizing creators with smaller follower counts and want to help them rise to fame on the app.One key is Reels, Instagram’s short-form video feature that competes with TikTok.”The Reels Tab is the place where we view the biggest opportunity for creators to find […]

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