The ongoing Covid-19 pandemic has completely upended our way of life. While many businesses without a crisis plan (and even many who had made a crisis plan) are struggling, others are still operating relatively normally.
Entrepreneurs who have been able to continue their business operations should certainly be counting their blessings during this time. But you shouldn’t just be thinking of yourself. With so many companies needing stimulus loans just to cover payroll, it is clear that many will struggle to make it through the current crisis.
If your business is doing well, you can make a difference for others. Your actions and initiatives can help local residents, fellow business owners or charitable efforts. By working together, we can make it through. Here’s a few ideas on where to start: 1. Offer additional services to reduce the burden on your customers.
While the arrival of stimulus payments from the federal government will certainly help relieve some of the financial burden being experienced by those who have lost their jobs, Covid-19 and other crises have impacts that extend far beyond how much money is in a person’s bank account.
Many people, particularly those in at-risk groups, have self-isolated at home and are no longer even able to go to the grocery store. Others are dealing with severe emotional distress because of unemployment and a constant barrage of negative news.
This isn’t the time for aggressive marketing campaigns. But you can still ease your customers’ situation by the way you reach out to them during […]
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