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In Beijing, the book business is holding its breath to see how the coronavirus outbreak will impact the lives and careers of its workers. Though the Chinese New Year holiday was officially prolonged to February 10 because of the virus, most colleagues at Duku, the publishing house where I serve as deputy editor-in-chief, started working from home over a month ago, on February 3. Fangzhou Yang At 8 a.m. sharp that day, Duku published a post on WeChat about how a virus affects the human body and how our immune system works to protect us. The post was by Zhu Shisheng, a doctor and IT engineer now living in Canada. Duku has just released his series of 14 short biographies of medical pioneers, among them Alexander Fleming, William Harvey, Edward Jenner, and Andreas Vesalius. The series shows how several of the most important medical discoveries were made and changed our world, and how these great people fought intellectual ignorance and cultural inertia in the process.
The post received more than 100,000 clicks in a short time and prompted the sale of 100 sets of the series that day. We were fortunate that, with most bookstores closed, we could still sell books at all; though some bookstores are starting to reopen, sales have fallen 90% since the start of the outbreak.
Fortunately for Duku, 60% of our sales come from online orders—but unlike other Chinese publishers, Duku has opted out of selling through the dominant online bookselling platforms, such as Dangdang (the […]