Roy Gilbert

Ray Lewis will bless your wedding anniversary. Or RG3 could smack talk your buddy – if the price is right.

Ravens quarterback Lamar Jackson takes a selfie with a fan before a game against the Cleveland Browns, Sunday, Sept. 29, 2019, in Baltimore.

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Ravens quarterback Lamar Jackson takes a selfie with a fan before a game against the Cleveland Browns, Sunday, Sept. 29, 2019, in Baltimore. (Brien Aho/AP) When Robert Griffin III entered the NFL in 2012, everyone wanted a piece of him. Electronic Arts put the Heisman Trophy winner on the cover of its “NCAA Football” video game. Subway and Adidas signed the quarterback to endorsement deals. His No. 10 Washington Redskins jersey sold more than any other player’s in recent history . The Associated Press voted Griffin the NFL Offensive Rookie of the Year.

And then there were the passersby, everyday folks eager to seize on a chance encounter with a sports celebrity. Oftentimes, they’d bring out their phones.

“They ask you to say, ‘Hey, can you say hi to my mom?’ ” he recalled recently. “Or I’d get a lot of phone calls, and I’m on the phone with their aunt or something.”

As the Ravens backup quarterback’s place in the NFL has changed, so have the levers of fan engagement. Instagram, the most popular social media network after Facebook, reached 1 billion monthly users last year. Twitter had 330 million active as of September. Athlete accounts have become as intertwined with the fan experience as YouTube highlights. You can’t truly know a backup linebacker until you’ve seen him flexing mid-workout on his Instagram Story.

Across the NFL and wider world of sports, another platform has found an audience. Ten current Ravens and several former stars have active accounts on Cameo , an […]

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  1. Pingback: Ray Lewis will bless your wedding anniversary. Or RG3 could smack talk your buddy – if the price is right. – Matrix Strategic Marketing

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