Roy Gilbert

EDC shows off new marketing materials

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By MIKE EDDLEMAN

The Liberty Hill Economic Development Corporation (EDC) and the City have spent two years hammering out a branding and marketing focus to have just the right message to share with the world outside.

That message needed to reach future residents as well as potential new businesses, and what EDC Executive Director Lance Dean calls phase two of the marketing program for the EDC is complete, allowing him to zero in on recruiting in particular industries and primary jobs.

The materials now in Dean’s hands include a 14-page community overview that tells about Liberty Hill and the advantages for businesses considering a new home here.

“Now we have a general overview of the City, a who we are, where we’ve been, where we’re going type deal, plus the individual flyers for target industries we are going after,” Dean said.

The individual flyers focus on recruiting in different industries including oil and gas, manufacturing and distribution, defense and intelligence and professional services.

As a part of Williamson County Economic Development Partnership, Dean said the EDC wanted to work to be somewhat aligned with the county-wide focus, which played a role in the industries targeted.“One, they somewhat align with the greater Williamson County area and their target industries,” he said. “For the people coming to Liberty Hill, a lot of them are coming from in town and moving out with families, but they are also mid-level and upper-level professionals. A lot of them work from home and they are in the high-tech industry, so that […]

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