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Uber Freight, the digital freight brokerage division of Uber Technologies Inc (NYSE: UBER ), announced on October 29 that it has expanded its operations into Canada to move domestic and cross-border truckloads.
The Canadian market is Uber Freight’s first international expansion in North America. In addition to the United States, the digital brokerage operates in the Netherlands and Germany and last week expanded into Poland.
To facilitate its Canadian and cross-border marketplace, Uber Freight released a Canadian version of its app in both English and French.
Canada is the United States’ second-largest trading partner, and last year more than $617 billion in goods crossed the border between the two countries. The U.S. and Canadian economies are tightly connected by a dense web of transportation infrastructure including the Great Lakes, highway bridges and railroads. The vast majority – nearly 90% – of the Canadian population lives within 100 miles of the U.S. border, which is also the world’s longest undefended border.
For those reasons, Uber Freight’s expansion into Canada makes a lot of sense and should be accretive to Uber Freight’s existing U.S. customer base and capacity network.
FreightWaves spoke to Bill Driegert, head of operations at Uber Freight, about the expansion into Canada and Poland.
Driegert said that Uber Freight learned how to solve challenges around currency, regulations and language by going into Europe first. The decision to go into Europe before Canada was driven by two reasons. The first is that Uber Freight’s customers asked them to operate in Europe. The second was that […]