Roy Gilbert

5 Split-Testing Tactics for Quicker Campaign Optimization

The first time you do anything in life is rarely your best performance. That’s why split-testing (aka A/B testing) exists in affiliate marketing. Determining what’s working and what’s not is the most effective way to optimize campaign performance. You’re wasting time and money if you’re just guessing which elements need to be changed. It’s simply impossible for you to know what’s hindering your conversion rate without properly testing specific components. How do you do that? By promoting two versions of a campaign – one […]

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